UX Strategist · Atlanta, GA

Helping teams make better product decisions through research, strategy, and human-centered design.

I translate customer insights into product direction for complex enterprise systems. My work shapes what teams build, and often, what they choose not to build.

View Case Studies→About Me
Ashley Catan, UX Strategist, seated on a sunlit rooftop patio.

UX Research and Design

8+ years

Enterprise Systems and SaaS Products

Manufacturing Engineering

7+ years

Supply Chain, Warehouse, Aerospace

Focus

B2B

Complex workflows and AI Evaluations

Method

Evidence-first

Product Discovery, Voice of Customer, Concept Testing

Selected Work

Case studies framed around research based design decisions.

Beyond UX

A few things that make me, me.

The habits and curiosities that shape how I think about product work.

  • I love doing 1,000 piece puzzles. I glue, frame, and hang them around my home once they're finished.

  • I ask "why?" enough to accidentally become the unofficial researcher in almost every room.

  • My favorite products are the ones you barely notice. They quietly make life easier.

  • If we're whiteboarding together, expect sticky notes, bullet points, and a large engineering free body diagram. You're welcome.

A 1,000 piece puzzle in progress inside a wooden frame, with a sorting tray of pieces on top.
A bottle of jigsaw puzzle glue and an orange spreader resting on a finished puzzle.
Glue being poured across the surface of the completed puzzle.
Spreading the glue evenly over the puzzle with the orange spreader.
The finished puzzle framed and hung on a living room wall above a console table.