Competitive Analysis Research · Honeywell · 2022
Technical Competitive Analysis for a new Product
Honeywell needed to identify market gaps for their new Predictive Maintenance module. As the UX Researcher for this module, I identified technical market gaps to influence positioning through competitive analysis.
- Company
- Honeywell
- Role
- UX Researcher II
- Duration
- 1.5 months
- Methods
- Competitive Analysis · Define Product Requirements · Feature Prioritization · Stakeholder Management · Executive Presentation · Miro
Approach
Predictive Features List
A features list was created through industry research. Several articles describe core technology that the market expects to see, or features that are already available in other industries. In reading through those publications, a list of features was extracted and categorized using Miro.
Analysis
Competitive Analysis Matrix
After creating a features list, competitors were cross-referenced. Companies that had easily accessible information were prioritized. Once the matrix was populated, areas in which the company could stand out were identified to highlight the value opportunity in their product.
I identified technical market gaps to influence positioning through competitive analysis for the Predictive Maintenance module, which resulted in an actionable feature prioritization list for the Product Management Team.
Results
Outcome for Product Management
I identified technical market gaps to influence positioning through competitive analysis for the Predictive Maintenance module, which resulted in an actionable feature prioritization list for the Product Management Team.