Competitive Analysis Research

Technical Competitive Analysis for a new Product

Honeywell needed to identify market gaps for their new Predictive Maintenance module. As the UX Researcher for this module, I identified technical market gaps to influence positioning through competitive analysis.

Impact

My research resulted in an actionable feature prioritization list for the Product Management Team and a strategic path forward for this product.

Predictive Features List

A features list was created through industry research. Several articles describe core technology that the market expects to see, or features that are already available in other industries. In reading through those publications, a list of features was extracted and categorized using Miro.

Competitive Analysis Matrix

After creating a features list, competitors were cross-referenced. Companies that had easily accessible information were prioritized. Once the matrix was populated, areas in which the company could stand out were identified to highlight the value opportunity in their product.

I identified technical market gaps to influence positioning through competitive analysis for Predictive Maintenance module, which resulted in an actionable feature prioritization list for the Product Management Team.

Results

I identified technical market gaps to influence positioning through competitive analysis for Predictive Maintenance module, which resulted in an actionable feature prioritization list for the Product Management Team.